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The History and Legends of Maqui



Maqui berry is a deeply purpled berry from the Patagonia region. It is a sacred plant to the Mapuche Indians, the indigenous inhabitants of Central and Southern Chile.

The Mapuche Indians is the only unconquered Native American Indians in the entire America continent. They have resisted the Inca and Spaniards’ attempt to conquer them. The warriors’ legendary strength and stamina are largely contributed by drinking a fermented maqui drinks several times daily.

Maqui is revered as a symbol of health, strength, and believed to have profound and mystical healing powers by the Mapuche Indians. Besides increasing warmth during the winter month and increase strength and stamina, maqui berries has been traditionally used by the Mapuche Indian for a variety of ailments such as sore throat, diarrhea, ulcers, hemorrhoids, birth delivery, fever, tumors and other ailments. The maqui leaves has been used to treat diabetes, exhibit anti-inflammatory, analgesic and antimicrobial effects.

Sustain the Earth & Plants


Our organic certification projects are helping to prevent further deforestation and industrialization in native forests of the Mapuche Indians. Our Maqui berries are hand harvested by the native Mapuche families using environmentally friendly agro-forestry methods and plant sustaining practices.

Sustain the Mapuche Indians


A portion of Novelle’s proceeds is returned to the Mapuche Indians through products and services for healthcare and education for the Mapuche children. Assisting in bilingual education, software, supplies and technology to aid in the future of their children. Novelle is helping to preserve their lifestyle by implementing a program to aid in the preservation of their natural forests.